Brand PeelBrand Peel (Alpha)

Build a launch-ready brand, straight from your desktop

Brand Peel is a local-first brand strategist for your desktop.
Chat about your product to define your positioning,
explore visual systems, prototype branded interfaces, and export work you can ship.
Download Brand Peel

Full brand kit. Built for builders.

Most founders spend hours bouncing between Google Docs, color pickers, ChatGPT, and Figma. Brand Peel keeps your strategy, colors, and code variables in one desktop app.
docs.google.com/document/d/1aS2k92h_brand_strategy_chaos
Manual Chaos
FileEditViewInsertFormat
Untitled Brand strategy (Copy) (Copy 2)
MISSION STATEMENT

We want to help founders build brands without hiring an agency. AI asks questions, spits out guidelines, exports colors for code. Something like that? (too long, cut to one sentence)

BRAND TONALITY / VOICE

Innovative. Modern. Disruptive. AI-powered. (this could be any startup, rewrite)

COLOR PALETTE IDEAS

Primary: #0070f3 (or maybe #111? #ff0055?)
Secondary: #f5a623 (does this contrast well?)
Accent: #00dfd8 (need to check WCAG compliance, seems light)

Stuck on Page 1
Agency Quote

"$12,500 and 4 weeks delivery. Minimum scope."

Contrast Issue

Is the primary text legible on yellow? Need a checker.

Developer Handoff

Manually copying colors into Tailwind config files. Typo risk.

Workflow Duration: 14 Days
0 code assets exported
Brand Peelv1.0.0
Brand Peel App
Brand Book Draft
Mission Statement

A brand strategist on your desktop. Local-first, works offline, for people who ship code.

Brand Voice & Tone
CALM TONE

Direct. No hype. Sounds like a person.

DEV-FIRST

Tokens and exports matter as much as the slide deck.

Primary Color Choice

Signal yellow for clarity. Pairs with charcoal backgrounds; contrast checked before export.

Target Audience & Positioning

Solo founders and product teams shipping fast. Positioned as a private brand studio on your desktop.

Typography System

Clean geometric sans-serif for UI hierarchy; monospaced font for code tokens and config files.

Usage Guardrails
  • Check WCAG contrast ratios automatically before export.
  • Never use marketing jargon or inflated fluff.
Active Design Tokens
theme: {
  colors: {
    primary: "#facc15",
    dark: "#0f172a",
    accent: "#10b981",
    secondary: "#6366f1",
    muted: "#64748b",
    surface: "#f8fafc"
  }
}
Workflow Duration: 45 Minutes
Assets ready to ship
Scattered tools (days)Drag to compareOne app (under an hour)

Guided conversation builds your brand

Talk about your product, audience, and vision. The app generates your strategy, color palettes, and code configurations as you chat.

    No blank-page anxiety

    Answer a few questions about your product to watch the app draft your mission, values, and positioning.

    Interactive brand book

    Your guidelines, voice, and visual rules compile as you chat. No staring at a blank document hoping for inspiration.

    Local data privacy

    Your project files remain on your hard drive. Only the prompts, attachments, and relevant context needed for requested AI work leave the device, over encrypted connections.

brand-peel-app.workspace
Positioning Flowidea_to_strategy.json
Your Idea

Raw product details

AI Strategist

Structured context

Brand strategy

Ready to output

The AI takes your product brief and compiles it directly into marketing positioning.

Your project files stay on your machine.

Projects, chat history, themes, logos, Sandbox sessions, and generated files are stored locally. AI features send the content needed for each request over encrypted connections, and Brand Peel does not use your content for training.
brand-peel-privacy.architecture
traditional-saas.flow
Data leaves device
Your device

Files and prompts leave your machine

Upload
Vendor server

Your data lives on their disks

Logs kept
Third-party AI

Prompts can be logged or used for training

Brand files, tokens, and assets sit on someone else's servers.
Vendor staff can reach your files; session logs often stick around.
brand-peel.local-first
On your machine
Your machine

The app and config stay local

Local save
Local disk

JSON and project files

Encrypted call
AI API

Cloud processing with operational records

Project documents, design tokens, and generated files stay on your drive.
AI content is processed in the cloud and is not used for training.

From idea to production code

Skip the PDF handoff. Markdown, tokens, and assets land in formats your repo can use.
  • AI brand strategist
    Chat about your product and audience. The app drafts your strategy and brand voice.
  • Live Markdown docs
    A fully compiled brand book in clean Markdown, ready to paste straight into your project.
  • Developer ready theme
    Export a project theme as Tailwind v4 CSS variables and structured JSON.
  • One-click design tokens
    Copy or download CSS colors in OKLCH, HSL, RGB, or hex formats. No manual value-by-value copying.
  • Custom logo directions
    One direction request returns four concepts with palettes and rationales; render the directions you want as square logos.
  • Design Sandbox
    Turn project context into structured websites, emails, PDFs, native screens, terminal UIs, or 3D scenes with live previews and exportable source.
  • Focused workspace
    Keep strategy, copy, logo concepts, visual tokens, prototypes, and generated assets in one desktop workflow.
brand-peel-desktop.app
auto
Strategist
brand-peel
PromptDesktop brand studio for solo founders. Calm, dev-friendly, private.
Attributes
CalmDev-firstPrivateSignal yellow
Brand Moodboard
Strategic Positioning

Prioritize sharp geometric form factors that read clearly at 16x16 tool dock resolutions, utilizing a high-energy contrast yellow to command attention in a quiet user interface.

Four directions from one prompt
01 · peel
Geometric mark

Tight arcs that still read at 16px in a tool dock.

02 · bp
bp .
Wordmark

BP monogram that works in a terminal banner too.

03 · signal
Emblem

Solid app-icon shape with one yellow accent.

04 · pith
Abstract

Bar pattern pulled from charts and CLI output.

Four logo directionssignal yellow, quiet UI

Three steps, one app

The usual branding workflow, minus the mess of extra tools.
    Discovery chat
    Discovery chatTalk about your product, audience, and tone. The strategist picks up context as you chat.
    Strategy and visuals
    Strategy and visualsReview the mission, values, and visual styles. Refine them until they match your vision.
    Export and build
    Export and buildExport the brand package, download Sandbox source, and move the resulting Markdown, tokens, and assets into your codebase.
brand-peel-desktop.app
Product, audience, goals

Brand Identity

Mission, positioning, and audience show up here after you describe the product.

Brand Identity pending
What the app looks like in use

Simple pricing

Eligible accounts and devices can start with 5 one-time trial credits. Upgrade to monthly Pro allowances when you need more.
Free trial
Eligible accounts and devices get 5 one-time credits to try the core workflow. No credit card required.
Free
  • 5 starter credits, granted once per eligible account and device
  • 1 credit per chat, Sandbox, or logo-direction request
  • Standard Quality images use 1-2 credits
  • Best Quality images use 3 credits at any supported resolution
  • No watermarks
  • Unlimited projects
  • Community support
Download App
Pro
For founders shipping multiple projects who need recurring AI allowances.
$19
/month
  • Unlimited projects
  • Billed monthly through Polar
  • 500 chat and Sandbox units per billing cycle
  • 48 weighted Standard Quality image units per billing cycle
  • 24 Best Quality image units per billing cycle
  • Quotas reset on your Polar renewal date
  • No watermarks
  • Priority support
  • Commercial license
Download App to Upgrade

Design output you can ship

Typography pairings, design tokens, and logo concepts in formats you can drop straight into your code.
brand-peel-asset.showcase
cycling
Brand directions
Strategy overview

Runs on your machine: scan repos, flag leaks, and check container configs before deploy.

Core guidelines
  • Static analysis without sending source to the cloud
  • Signed JSON reports you can drop into CI
  • Container image checks before push
Design principles
  • Clarity over cleverness
  • Function first, decoration second
  • Accessible by default
Guidelines update as you work.
Scylla Security
Logo Lockup

Scylla Security

Scan repos locally before you deploy.

Type Specimen Aa

AaBbCcDdEe 0123

The quick brown fox jumps over the lazy dog.

Regular weight body copy for long-form content. Set in a comfortable measure for readability.

HeadCourier New
Bodysystem-ui
Design Tokens Contrast checked
#059669AAA Pass
#0891b2AA Pass
#f4f7fbAAA Pass
Product UI Preview
Welcome to Scylla Security

Workspace ready.

Active Users1,284+12.5%
Projects47+3
Uptime99.9%30 days

For builders

Founders and developers who want a brand they can paste into a codebase rather than admire in a slide deck.
I might be biased, but Brand Peel's own branding was built with Brand Peel. If you like what you see here, you'll probably like the app too.
Jonas Fröller

Jonas Fröller

Founder and CEO of Brand Peel

Frequently asked questions

How Brand Peel works, where your files live, and how credits are billed.

Download and start talking

Install Brand Peel and talk through your product. The brand comes together in the conversation.
Download Brand Peel