Brand PeelBrand Peel (Beta)
New Public beta · Windows, macOS and Linux

Build a launch-ready brand, straight from your desktop

Brand Peel is a local-first AI brand strategist for your desktop. Talk through positioning, test palettes, prototype on-brand interfaces, and export shippable Tailwind v4 tokens and Markdown brand books. It gives founders and product teams a calmer path from rough idea to clear positioning, usable colors, and a shareable brand system without losing control of the process. In practice, it turns fuzzy product thinking into structured decisions you can review, change, and export without chasing the same ideas through a dozen disconnected tools.
Download Brand PeelSee how it works
  • Files stay on your machine
  • 5 free starter credits
  • No credit card

01 The problem

The brand kit, without the tab pile.

I once had four tabs open just to pick a palette, Docs for copy, a picker for colors, ChatGPT for taglines, Figma to see if it worked. Brand Peel puts strategy, colors and code variables in one desktop app instead, so you can move from rough concept to real brand direction without bouncing between tools and losing context. You can test a direction, capture the rationale, and keep every decision in one place rather than losing the thread across five apps.

Left: brand work spread across a Google Doc, palette sites, a chat assistant, and Figma. Right: the same work inside Brand Peel.

docs.google.com/document/d/1aS2k92h_brand_strategy_chaos
FileEditViewInsertFormat
Untitled Brand strategy (Copy) (Copy 2)
MISSION STATEMENT

We want to help founders build brands without hiring an agency. AI asks questions, spits out guidelines, exports colors for code. Something like that? (too long, cut to one sentence)

BRAND TONALITY / VOICE

Innovative. Modern. Disruptive. AI-powered. (this could be any startup, rewrite)

COLOR PALETTE IDEAS

Primary: #0070f3 (or maybe #111? #ff0055?)
Secondary: #f5a623 (does this contrast well?)
Accent: #00dfd8 (need to check WCAG compliance, seems light)

Stuck on Page 1
Agency Quote

"$12,500 and 4 weeks delivery. Minimum scope."

Contrast Issue

Is the primary text legible on yellow? Need a checker.

Developer Handoff

Manually copying colors into Tailwind config files. Typo risk.

Workflow Duration: 14 Days
0 code assets exported
Brand Peel
Export Setup Complete

Visual Identity

Generated Theme

Primary Colors

Primary

Primary Foreground

Secondary Colors

Secondary

Secondary Foreground

Accent Colors

Accent

Accent Foreground

Typography

"Inter Variable", sans-serif

Border Radius

0.5rem
✓ Accepted
Workflow Duration: 45 Minutes
Assets ready to ship
Scattered tools (days)Drag to compareOne app (under an hour)

02 How it feels

Guided conversation builds your brand

You don't stare at a blank brief. Talk through what you're building, who it's for, and why it matters. The app drafts strategy, pulls palettes, and shapes tokens as you go, turning a loose idea into a practical brand foundation you can refine, review, and export. It helps you decide what matters before you spend hours polishing a direction that does not fit. The conversation becomes a working brand brief, with the decisions visible, editable, and easy to carry forward.

03 Local-first

Your project files stay on your machine.

Everything you make, projects, chat history, themes, logos, Sandbox sessions, generated files, lives locally. When you ask for AI help, only the prompt and needed context leave over an encrypted connection. We don't train on your content. Ever. That means your product strategy, copy drafts, and visual experiments stay under your control instead of being stored in a shared service layer you cannot inspect later.
brand-peel-privacy.architecture
traditional-saas.flow
Data leaves device

Your device

Files and prompts leave your machine

Upload

Vendor server

Your data lives on their disks

Logs kept

Third-party AI

Prompts can be logged or used for training

  • Brand files, tokens, and assets sit on someone else's servers.
  • Vendor staff can reach your files; session logs often stick around.
brand-peel.local-first
On your machine

Your machine

The app and config stay local

Local save

Local disk

JSON and project files

Encrypted call

AI API

Cloud processing with operational records

  • Project documents, design tokens, and generated files stay on your drive.
  • AI content is processed in the cloud and is not used for training.

04 What's inside

From idea to production code

No PDF graveyard. You get Markdown, tokens and assets in formats your repo actually eats, including live docs, exportable palettes, and the visual artifacts you can use without flattening your process into a spreadsheet of decisions.

  • AI brand strategist

    Talk like you would to a collaborator. It drafts positioning and voice you can push back on and lock in.

  • Live Markdown docs

    Your brand book compiles as you chat. Clean Markdown, ready to paste into your README or codebase.

  • Reviewable revisions

    Every AI edit waits for review with a diff against the last version. Accept it, reject it back, or edit the text yourself first.

  • Developer ready theme

    Your palette becomes Tailwind v4 CSS variables plus structured JSON. Paste it and it just works.

  • One-click design tokens

    Copy colors as OKLCH, HSL, RGB or hex in one click. No eyedropper hunt, no manual typos.

  • Custom logo directions

    One request, four logo directions, each with its own rationale. Render the ones you like as proper square logos.

  • Design Sandbox

    Turn brand context into live websites, emails, PDFs, app screens, terminal UIs or 3D scenes. Preview, tweak, export the source.

  • Visual asset generator

    Standalone visuals and mockups in five aspect ratios, up to 4K. Nano Banana for quick drafts, Nano Banana Pro when you want it polished.

  • Focused workspace

    Strategy, voice, palettes, logos, prototypes and exports, one desktop window. No more hunting through Drive folders.

Brand Peel · Logo Generation
Strategist
brand-peel
Brand contextDesktop brand studio for solo founders. Calm, dev-friendly, private.
Attributes
CalmDev-firstPrivateSignal yellow
Brand Moodboard
Strategic Positioning

Prioritize sharp geometric form factors that read clearly at 16x16 tool dock resolutions, using high-contrast yellow to draw focus in a quiet user interface.

Four directions from one request
01 · peel

Geometric mark

Tight arcs that still read at 16px in a tool dock.

02 · bp
bp .

Wordmark

BP monogram that works in a terminal banner too.

03 · signal

Emblem

Solid app-icon shape with one yellow accent.

04 · pith

Abstract

Bar pattern pulled from charts and CLI output.

Four logo directionssignal yellow, quiet UI

05 Workflow

Three steps, one app

The usual branding slog, minus the tab soup. It replaces the scramble of browser tabs, design tools, and copy docs with a single practical workflow that keeps the work close to the product idea and the team decisions behind it.
    01

    Discovery chat

    Describe what you're building, who it's for, and how it should feel. The strategist remembers, so you don't repeat yourself.
    02

    Strategy and visuals

    You get draft mission, values and visual directions. Push back, tweak colors, keep what feels honest.
    03

    Export and build

    Grab Markdown, theme tokens and logos. Sandbox source too, if you prototyped. Drop it straight into your codebase.
Brand Peel

Start a conversation

Continue building your brand. Ask questions about design, strategy, or request changes to your brand documents.

What the app looks like in use

06 Pricing

Simple pricing

Try it free: eligible accounts and devices get 5 starter credits, no card required. Need more room? Pro adds monthly allowances.
Free trial
5 one-time credits to explore the core workflow on eligible accounts and devices without requiring a credit card.
Free
  • 5 starter credits, granted once per eligible account and device
  • 1 credit per chat, Sandbox, or logo-direction request
  • Standard Quality images use 1-2 credits
  • Best Quality images use 3 credits at any supported resolution
  • No watermarks
  • Unlimited projects
  • Community support
Download App
Pro
For founders juggling multiple projects who want recurring AI room to iterate.
$19
/month
  • Unlimited projects
  • Billed monthly through Polar
  • 500 chat and Sandbox units per billing cycle
  • 48 weighted Standard Quality image units per billing cycle
  • 24 Best Quality image units per billing cycle
  • Quotas reset on your Polar renewal date
  • No watermarks
  • Priority support
  • Commercial license
Download App to Upgrade
  • No card needed for the trial
  • Your files stay local on every plan
  • No API keys to manage

07 Real output

Design output you can ship

Real output, type scales you can install, tokens you can import, and logos you can keep. Code-friendly assets ready for production use.
Brand Peel · Example output
Brand directions
Strategy overview

Runs on your machine: scan repos, flag leaks, and check container configs before deploy.

Core guidelines
  • Static analysis that keeps source local
  • Signed JSON reports you can drop into CI
  • Container image checks before push
Design principles
  • Clarity over cleverness
  • Function first, decoration second
  • Accessible by default
Guidelines update as you work.
Scylla Security
Logo Lockup

Scylla Security

Scan repos locally before you deploy.

Type Specimen Aa

AaBbCcDdEe 0123

The quick brown fox jumps over the lazy dog.

Regular weight body copy for long-form content. Set in a comfortable measure for readability.

HeadCourier New
BodySystem UI
Design Tokens Contrast checked
#047857AA Pass
#0e7490AA Pass
#f4f7fbAAA Pass
#10b981AAA Pass
#06b6d4AAA Pass
#070a13AAA Pass
Product UI Preview

Welcome to Scylla Security

Workspace ready.

Active Users1,284+12.5%
Projects47+3
Uptime99.9%30 days

08 Why it exists

For builders

Founders and developers who want a brand they can drop straight into a codebase.
I might be biased, but Brand Peel's own branding was built with Brand Peel. If you like what you see here, you'll probably like the app too.
Jonas Fröller

Jonas Fröller

Founder and CEO of Brand Peel

FAQ

Frequently asked questions

The stuff people actually ask before installing, how it works, where files live, what credits do.

Still wondering about something?

The docs go deeper, or ask the founder directly.

Read the docsContact

Download and start talking

Open the app and talk about what you're making.
The brand takes shape as you explain it. It feels more natural than filling out a form.
Download Brand Peel