Your AI Brand Strategist, on your desktop

Brand Peel is a native desktop application that helps you build complete brand identities through deep conversation. Private, powerful, and developer-ready.

Windows macOS

Conversations that build brands

Forget generic logo generators. Brand Peel acts as your expert brand strategist, guiding you through a deep discovery process to uncover your unique identity.

Deep Discovery

It starts with a chat. Brand Peel asks the right questions to understand your vision, audience, and market position—just like a human strategist.

Live Documentation

Watch as your brand documents (Identity, Visuals, Guidelines) are written in real-time during your conversation. No more blank pages.

Privacy First

Your brand strategy is your business. All data stays local on your machine—we never train on your creative work or share it with the cloud.

[Conversations]{.text-primary} that build brands

From idea to production code

Brand Peel doesn't just give you a PDF. It gives you the code and assets you need to build.

AI Brand Strategist
A conversational partner that helps you articulate your mission, vision, and values.
Live Markdown Docs
Real-time generation of professional brand documentation as you chat.
Developer Exports
Export your color system directly to modern UI libraries with copy-paste compatible JSON themes.
Design Tokens
Get HSL color tokens ready for your CSS variables or Tailwind config immediately.
Smart Logo Concepts
Generate 4 distinct strategic directions for your visual identity, not just random icons.
Distraction Free
A dedicated workspace for your brand. No browser tabs to lose, just focus on your creative strategy.