Landing Page Scent Checker
Validate ad-to-landing continuity so intent survives the click.
Recommended: Value Prop Clarity Scorecard
Create a clear headline and CTA baseline before evaluating scent continuity.
Capture the full click path: search intent to CTA.
1. Intent Source
Start with the exact query or keyword that drives the click.
2. Message Match
Compare ad copy to landing copy side-by-side to catch mismatches fast.
3. Conversion Signals
Add your action and supporting trust cues.