Brand PeelBrand Peel (Alpha)

Brand strategy for founders who ship

Brand Peel is a local desktop app built because we got tired of choosing between cheap logo makers and expensive agency retainers.
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Branding without agency fees

Clear branding helps people understand what you're building. It shouldn't take a five-figure invoice to get started.

    What we are building

    An AI brand strategist on your desktop. Chat through positioning, get live docs, and export design tokens for your codebase.

    Who it is for

    Solo founders and small teams who build products themselves and need a coherent identity without hiring a studio.

    How we work

    Privacy first. We dogfood the app, keep files on your drive, and only use cloud AI when you request it.

Branding without [agency fees]{.text-primary}

Why we built it

{ "Logo makers stop at generic icons": { " Agencies stop at presentation slides": { " We wanted a middle ground": "branding that exports straight to a repo." } }, "features": [ { "title": "Built for indie hackers", "description": "Built for bootstrapped budgets, tight timelines, and teams without a dedicated designer.", "icon": "i-lucide-code", "ui": { "leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed" } }, { "title": "One workflow", "description": "Strategy, visuals, and code variables in one app instead of four browser tabs.", "icon": "i-lucide-workflow", "ui": { "leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed" } }, { "title": "Desktop native", "description": "Brand files stay on your machine. AI calls only run when you request them.", "icon": "i-lucide-laptop", "ui": { "leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed" } }, { "title": "Sane defaults", "description": "Visual palettes and typography pairings that look considered, not like a template off a shelf.", "icon": "i-lucide-palette", "ui": { "leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed" } }, { "title": "Developer first", "description": "JSON design tokens and Tailwind configs sit next to the Markdown brand book.", "icon": "i-simple-icons-tailwindcss", "ui": { "leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed" } }, { "title": "Built to last", "description": "Neutralino shell, Vue 3, and local JSON storage. A boring, stable stack on purpose.", "icon": "i-lucide-zap", "ui": { "leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed" } } ] }

How it started

From a weekend prototype to the tool we use to run this site.
    The idea
    The ideaWe needed branding for a side project and got tired of bouncing between docs, color pickers, and generic AI advice.
    The prototype{ "The first build took a weekend": "chat on the left, a live-updating brand book on the right.", "image": { "light": "/images/features/strategy_visuals.png", "dark": "/images/features/strategy_visuals.png" } }
    The launch
    The launchWe launched with Markdown exports, design tokens, and the exact branding you see on this site.

Try it or say hello

Download Brand Peel from the homepage, or email us if you have questions.
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