Research & Positioning
Audience
Founders, product marketers, and strategists writing the first believable market story.
Outcome
Research-backed positioning you can reuse in messaging, homepage copy, and sales proof.
Path
4 stages, 15 linked tools
Suggested order
Go in order if you can. Save or export anything worth keeping before the next step.
Gather signal
Plan discovery calls, draft PMF survey questions, learn from won and lost deals, and pull themes from raw notes.
Customer Interview Guide Generator
Create a screener, interview agenda, question bank, probes, consent note. Export a Markdown guide.
Survey Question & PMF Signal Generator
Create survey sections, PMF questions, segmentation prompts, bias warnings, and CSV export.
Win/Loss Interview & Analysis Kit
Create win/loss interview questions, survey prompts, analysis matrices, follow-up copy, and synthesis notes.
Review / Interview Theme Mapper
Cluster pasted reviews, interview notes, and support snippets into themes, quotes, and urgency signals.
Market Research Synthesis Brief Generator
Synthesize pasted research notes into themes, evidence tables, open questions, plus CSV and Markdown export.
Map the market
Map competitors, category beliefs, journey moments, and the points where buyers stall.
Competitor Landscape Mapper
Map direct, indirect, and alternative competitors from pasted notes, features, pricing, and gaps.
Category Entry Strategy Generator
Generate a category narrative, wedge score, market-education messages, risk flags, and strategy brief.
Customer Journey & Touchpoint Mapper
Map trigger, awareness, evaluation, purchase, onboarding, retention, channels, and content gaps.
Choose the position
Rank pains, write the positioning statement, spot gaps, and test whether the value prop lands.
ICP Pain Prioritizer
Rank customer pains by urgency, revenue potential, and strategic fit.
Positioning Statement Builder
Build positioning statement variants with audience, category, alternative, proof, and clarity checks.
Positioning Gap Analyzer
Compare your message against competitors and uncover ownable whitespace angles.
Value Prop Clarity Scorecard
Score headline clarity, differentiation, and CTA strength before publishing.
Apply the story
Use the position in comparison pages, hero copy, and channel-specific messaging.
Comparison Page Builder
Generate buyer-fit comparison tables, switching logic, risk flags, and copyable Markdown page outlines.
Homepage Hero Builder
Generate and score homepage hero variants from audience, pain, promise, proof, and CTA.
Messaging Matrix Generator
Write channel-specific message variants from one audience, pain, promise, and proof point.
Related Workflows
Open one of these when this path is done but the work is not.
Brand System & Design Handoff
Build brand foundations into guidelines, AI context files, visual tokens, and design-system assets worth reviewing.
Sales & Enterprise Enablement
Assemble proof, objection handling, demos, buyer enablement, security follow-up, and enterprise handoff.
Content & SEO
Build organic content clusters, briefs, snippets, refreshes, internal links, and repurposed assets from positioning and proof.