Getting Started

Brand Peel is a desktop app for building brand documents, themes, logos, images, and design prototypes. Your creative workspace is stored in the app's local data directory rather than synchronized through your account.

You need an internet connection to create or sign in to an account and to use AI generation. Reviewing and editing work that is already saved is local.

Follow the setup guides

Installation — choose the correct Windows, macOS, or Linux package and launch the app
First Steps — create a project, use Brand Creator, review documents, and finish setup
Configuration — change appearance, update channel, speech settings, and view app information

A typical first session

Download the package for your operating system and architecture
Launch Brand Peel and sign in or create an account
Select New Brand, enter a project name, and choose Create Brand
Describe the product, organization, or idea in Brand Creator
Generate and review the Brand Identity, Visual Identity, and Brand Guidelines documents
Accept all three documents and select Finish Setup
Continue in the Design Editor or Resource Generator, or use Design Sandbox to prototype a branded experience

Design Sandbox is available as soon as a project is active. The Resource Generator becomes available after setup is finished. The Design Editor becomes available after setup, or earlier when a generated Visual Identity is used to set up a theme.

When you request AI output, Brand Peel sends the prompt and relevant project context to its API. The returned creative work is saved locally. See Account for the data-flow details.

Keep your work safe

There is no automatic project sync. Once you have important work, create a project export and back up the raw local data directory as described in Export and Migration.